Affiliate Marketing Gurus Recommend Marketing What You Know – Not What’s Hot

Most of the articles I've read by affiliate marketing gurus have recommended choosing a specialized business topic, or "Niche," that you know lots about or are willing to learn about to build your affiliate marketing business around.  They suggest that whatever topics seem to be hot at the moment may eventually fizzle and you could be stuck trying to market something that nobody, including you, will care about anymore.  The idea is that you'll be spending plenty of time building content for a web site on the subject and will need to keep it maintained in the future.  If you choose a topic you know nothing about or do not care about, it will be tough to continue finding related things to write about after several months, a year, or longer.